First of all, what is a landing page?

A landing page is a standalone web page created with one clear goal: to guide visitors toward a specific action.

That action can be, for example:

• getting in touch
• booking a call
• requesting a quote
• signing up for a newsletter
• promoting a service, event, or offer

A landing page doesn’t try to say everything at once. Instead, it focuses on clarity, intention, and direction.

How is a landing page different from a regular website?

A traditional website usually includes multiple pages, such as:

• homepage
• services
• about
• contact

A landing page, on the other hand:

• is usually a single page
• has little to no navigation
• focuses on one message and one goal
• is designed with conversion in mind

The purpose isn’t to overwhelm visitors with information, but to gently guide them toward a decision.

When do you need a landing page?

A landing page is a great choice if you:

• are launching a new service or offer
• are running a campaign or promotion
• want to promote an event or workshop
• don’t need a full website yet
• want to focus on one clear objective

In many cases, a well-designed landing page can be more effective than a complex, multi-page website.

What makes a landing page effective?

A good landing page doesn’t rely on pressure or flashy elements. It works because it’s thoughtfully designed.

1. Clear message

Above the fold, visitors should immediately understand:

• who the page is for
• what problem it solves
• why they should keep reading

2. Calm, focused design

Too many visual elements can be distracting. An effective landing page is:

• clean
• spacious
• easy to scan

3. Logical structure

The content follows a natural flow:

• problem
• solution
• benefits
• trust-building elements
• call to action

4. Thoughtful call to action

A CTA (like “Get in touch” or “Book a call”) should feel clear and reassuring, not pushy.

Is WordPress a good choice for landing pages?

Yes. WordPress is a solid foundation for landing pages because it:

• is flexible and scalable
• can later grow into a full website
• is easy to maintain
• supports SEO best practices

A well-built WordPress landing page can remain useful long-term.

Final thoughts

A landing page isn’t a shortcut, it’s a strategic decision.

If you have a specific goal and value clarity, simplicity, and intentional design, a landing page can be exactly what you need.

If you’d like to talk about whether a landing page makes sense for your project, I’m happy to help.